Can Fossil Rebound After Plummeting 90% in 5 Years?

Fossil (NASDAQ: FOSL) lost nearly 90% of its market value over the past five years as demand for its watches faded. Its annual revenue fell for four straight years, and analysts expect that losing streak to continue for at least two more years.

Yet Fossil now trades at less than 0.3 times this year's sales, so contrarian investors might be wondering if a rebound is overdue. Let's examine its current challenges to see if Fossil is actually a deep value play.

Image source: Fossil.

Source Fool.com