Can Kona Beer Lift Craft Brew Alliance Yet Again?

Craft Brew Alliance (NASDAQ: BREW) continues to lean heavily on its Hawaiian-based Kona Brewing brand to keep sales growing, and its second-quarter earnings report scheduled for Thursday, Aug. 8, likely won't be any different.

The Kona Plus strategy is one that primarily emphasizes that one brand in Craft Brew's marketing, but also offers a modicum of support for the rest of its portfolio. The policy has mostly paid off.

Kona Brewing beers. Image source: Craft Brew Alliance.

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