(NASDAQ: MAT) made waves this summer with its release of the movie Barbie, which has grossed more than $1 billion in ticket sales worldwide and propelled the beloved brand back into the spotlight. This transformation has been in the works for a while, and the company is taking full advantage of the film's success.

Mattel has many new projects in the works to bring the toy company's iconic brands into a new age of media and content creation, and it looks like this model might have staying power to last beyond the halcyon days of summer fun. Let's see why investors should pay attention.

Mattel management coined the term "moving out of the toy aisle" to describe how it sees its vision for the future. It has moved from being strictly a toy manufacturer to leveraging its intellectual property with media and content creation, and Barbie was its first major feature film shown in theaters.

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Source Fool.com