Netflix (NASDAQ: NFLX) crushed Wall Street's expectations, delivering a solid set of numbers for the third quarter. Most notably, it added an impressive 2.41 million net new paid subscribers while analysts were anticipating an increase of just 1 million, but there's a bigger story cooking in the background that investors may want to take a closer look at.

The video streaming specialist seems all set to dive into a new market that could unlock a huge long-term growth opportunity. At tech-focused online publication TechCrunch's Disrupt event, Mike Verdu -- Netflix's vice president of gaming -- said that the company is "seriously exploring a cloud gaming offering." Verdu added that Netflix is opening a new game development studio in Southern California.

It is worth noting that Netflix also set up a gaming studio in Finland last month. The latest addition will take its total number of gaming studios to five.

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Source Fool.com