Can Online Groceries Keep Meal Kit Companies Growing?

Blue Apron (NYSE: APRN) has yet to devise a winning business model that can sustain it over the long haul, but maybe meal kit rival HelloFresh (OTC: HLFF.F) is showing the way.

The Berlin-based HelloFresh announced in late July that it would launch an online grocery business to supplement its meal kit operations and give consumers another one-stop shopping opportunity. While there's certainly no shortage of online supermarkets to choose from, the company at least provides meal kit buyers a convenient option for supplementing their grocery purchases. Yet is that a winning formula for growth?

Image source: HelloFresh.

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Source Fool.com