Shares of Roku (NASDAQ: ROKU) are on fire lately. The streaming video pioneer saw its stock soar 17.5% this past week, and on Friday it finally took out the all-time high it had established more than 11 months ago.
It may seem like an odd time for Roku to awaken from its slumber. Roku was still trading lower year-to-date through early July, bucking the bullish trend that was sending most stay-at-home stocks to fresh highs. It's also surprising to see Roku shooting higher when it's entangled in negotiations with at least two new prolific services. However, now that Roku is back as a market darling, the real question for investors is if it can keep building on that momentum. Let's take a closer look at the monster week that Roku has had, as well as what it will need to do to keep the bullish momentum rolling.
Image source: Roku.
Source Fool.com