Roku (NASDAQ: ROKU) isn't afraid of a little competition in the smart-TV space.

Roku ended 2022 with the most popular smart-TV operating system in each of the U.S., Canada, and Mexico, thanks to its manufacturing partners. This year, Roku's launching its own branded television sets, which sparked concerns that manufacturing partners may look elsewhere for a software partner.

"It's very difficult, I would say, impossible to build a new franchise in TV OS at this point," CEO Anthony Wood said during Roku's fourth-quarter earnings call. He contends Roku-branded TVs will only serve to grow the Roku TV ecosystem and increase innovation.

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Source Fool.com