Can This Label Perk Up Craft Beer Sales Again?

Can This Label Perk Up Craft Beer Sales Again?

Because Anheuser-Busch InBev (NYSE: BUD) continues to dilute the distinction between craft beer and so-called "mass craft," the trade group representing craft brewers has unveiled a new logo that allows consumers to quickly identify if what they're buying is real craft beer...or just "crafty."

While it's true Anheuser-Busch has gone on a multiyear spending spree, scooping up nearly a dozen small, independent brewers as mass-brewed beer sales fell, the real question is whether beer drinkers will care who brews their beer so long as it tastes good. More to the point: Can a new label spur higher craft beer sales again?

Image source: Getty Images.

Continue reading

Source: Fool.com