On Sept. 20, connected-fitness company Peloton Interactive (NASDAQ: PTON) announced a new product: a rowing machine simply called Peloton Row. Some analysts and observers believe it will be a "key part" of the company's growing portfolio of products. For others, its release felt "anticlimactic."

But for me, launching the Peloton Row is the most baffling thing the company has done since I became a shareholder about a year and a half ago. The decision to bring it to market now seems to run completely contrary to the priorities Peloton's new management has been harping on in recent months. And I'm frankly not sure what it all means. 

Peloton Row is a connected-exercise device for rowing. On its large screen, exercisers can stream video content and track their stats. The machine comes equipped with technology to help users improve their form. And it's already available to purchase for $3,195.

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Source Fool.com