In the dynamic realm of e-commerce, strategic alliances can often pave the way for companies to expand their horizons and boost earnings. The recent collaboration between (NYSE: SHOP) and Amazon (NASDAQ: AMZN), where Shopify integrates Amazon's "Buy With Prime" feature into its platform, delivers a significant development that has caught the attention of investors. 

One of the prominent advantages of the Shopify and Amazon partnership is the empowerment it provides to Shopify's merchants. By offering the "Buy With Prime" feature, Shopify enables its U.S.-based merchants who use Amazon's fulfillment network to more easily tap into Amazon Prime's massive customer base. This integration opens the doors to millions of Prime members. For Shopify's merchants, this could translate into expanded market reach and potentially increased sales.

One of the most significant potential benefits is the impact on Shopify's revenue. Shopify has been on a remarkable growth trajectory, with Gross Merchandise Volume (GMV) increasing by 17% to $55 billion year over year, per the most recent quarterly earnings report. This partnership has the potential to further boost GMV, driving further growth for Shopify.

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Source Fool.com