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Cheetah Mobile Is a Dead Company Walking


Cheetah Mobile's (NYSE: CMCM) stock plunged over 40% this year, with most of the decline occurring in late February after Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google booted Cheetah's apps from its Play Store and advertising platforms.

Cheetah had repeatedly run afoul of Google's policies over the past six years, due to misleading ads and a "click fraud" scheme, in which ad clicks were " injected" into apps to juice ad revenue without real human clicks. Facebook (NASDAQ: FB) also suspended all of Cheetah's ads in late 2018 over similar allegations.

Those problems caused investors to dump Cheetah's stock, which currently trades 85% below its IPO price of $14. Unfortunately, Cheetah's latest fourth-quarter report suggests that the stock could head much lower in this ugly market.

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Source Fool.com

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