Chipotle Kills Chorizo for All the Wrong Reasons
The push for chorizo as a protein savior for Chipotle Mexican Grill (NYSE: CMG) has come to shove. The burrito roller confirmed to CNBC On Monday that it's getting rid of the savory pork and white-meat chicken sausage.
Quick-service eateries shake up their menus all of the time. Taco Bell fans don't expect the Waffle Taco, the Enchirito, or the new Naked Egg Taco to last forever. They're transitory menu items meant to spark novelty interest. However, Chipotle doesn't play that game. It doesn't spin the flavor wheel often, and when it does add something it tends to take a permanent home on its assembly line. Chorizo's on the way out, and the worst thing is that it's leaving for all of the wrong reasons.
Image source: Chipotle.
Source: Fool.com