Chipotle Using Social Media to Entertain Its Customers

Chipotle (NYSE: CMG) has been aggressive in adapting its business to the current coronavirus-created reality. It has added delivery options and moved to a pickup/delivery model only.

Now, the Mexican chain has taken a bold effort to entertain its customers who are generally stuck at home until the pandemic passes. The company has launched "Chipotle Together" on Instagram Live which it describes as "a virtual lunchtime hangout for 3,000 fans that will feature celebrity appearances/Q&A, exclusive content and much more," reported Nation's Restaurant News.

Chipotle has closed its dining rooms. Image source: Chipotle.

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Source Fool.com