Chipotle's Digital Sales Are Soaring. Here's Why.
Shares of Chipotle Mexican Grill (NYSE: CMG) are hitting fresh all-time highs this week following the company's second-quarter update. Bullishness toward the stock comes as the company announced impressive 10% comparable-restaurant sales growth -- a figure that easily beat analysts' average forecast for 8.3% growth.
While some of the fast-casual burrito chain's recent comparable-restaurant store sales growth is attributable to revamped marketing efforts, much of this momentum can be credited to digital sales growth. Digital sales nearly doubled in Q2 compared to the year-ago quarter.
Here's a look at some of the ways Chipotle is winning customers with its fast-growing digital business.
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