Chipotle's Newest Business Venture Was the Last Thing Investors Expected

Chipotle Mexican Grill's (NYSE: CMG) cilantro has long been a topic of debate among its customers, and the company recently decided to play into the hype surrounding this ingredient with an unexpected and ingenious twist. The company just launched cilantro-scented soap, and customers were so excited that the product promptly sold out. In this segment of Backstage Pass, recorded on Dec. 3, Fool contributors Toby Bordelon, Rachel Warren, and Jose Najarro discuss.

Source Fool.com