The size of Chipotle's (NYSE: CMG) portions has come under scrutiny recently thanks to a viral trend on social media app TikTok -- customers have been videoing employees making their burrito bowls to make sure they were filling them properly.

The start of this trend can be traced to influencer Keith Lee, who has over 16 million followers, and who criticized the company for its shrinking portions. This prompted some Chipotle customers to begin videoing the chain's employees to incentivize them to give them more food. More and more customers followed suit.

This trend could impact the company's results and stock in the short term, and may have longer-term implications as well.

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Source Fool.com