Soft drink giant Coca-Cola (NYSE: KO) can be a polarizing stock. Longtime owners absolutely love the company's rock-steady business and generous dividend. Newer investors are often less impressed by Coke's modest growth prospects.

Is Coca-Cola stock a good buy today? That depends on your investment style and expectations. Let me walk you through the ups and downs of buying Coca-Cola shares in the summer of 2024.

Longtime shareholders love their Coca-Cola stock for good reasons. The company runs a very simple business, generates lots of cash profits, and shares a hefty portion of those cash flows with investors in the form of dividends. Coca-Cola has sent out quarterly dividend checks for 63 years, and the payout has increased a little bit every year.

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Source Fool.com