Investors just aren't sure what to make of Coca-Cola's (NYSE: KO) prospects as a long-term holding these days. Sure, the beverage titan dominates its industry and enjoys market-leading profit margins. Yet, consumers aren't as interested in sodas as they once were, meaning Coke's best growth days could be well behind it.
Let's take a closer look at the main bullish and bearish arguments for this popular dividend giant.
Demitri Kalogeropoulos: Coke ticks most boxes investors look for when considering a core stock holding. Qualitative factors, like a valuable brand, clear competitive advantages, and a long track record for growth, join financial metrics, like strong cash flow, profitability, and regular dividend hikes, to make it a compelling option.
Source Fool.com