If you thought the cable TV industry's customer attrition would slow as COVID-19 issues go away, I've got bad news -- it isn't happening. The country's cord-cutting movement marches right along, claiming another 1.4 million subscribers during the final quarter of last year. That's in line with the pace of customer losses seen shortly before the pandemic took hold.

And yes, the contraction of the conventional cable business coincides with the ever-growing adoption of streaming services, which is a viable alternative means of television entertainment.

Some cable players are better equipped than others to fight the headwind. All of them, however, will at least struggle to overcome it. These companies' investors have every right (and good reason) to start asking what the long-term contingency plan is.

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Source Fool.com