Costco Wholesale (NASDAQ: COST) has been a top stock for years. It operates a successful and predictable retail model that doesn't change much; it just takes in high profits and generates loads of cash, which makes investors very happy.

Every now and then it makes an announcement outside of earnings that moves the needle. It could be something like a membership fee increase or special dividend issue, both of which might be happening soon.

But there was an announcement of a different sort this past week, one that has much larger implications than either of the above. Wall Street didn't take it too well, but they might be getting this wrong. Let's see why.

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Source Fool.com