Could Footwear Catapult Lululemon to the Next Level?
A company that started out as a maker of popular women's yoga pants and leggings has now blossomed into a widely recognized premium athletic apparel brand. But Lululemon (NASDAQ: LULU) still has bigger ambitions.
On March 8, it debuted its first women's running shoe, the Blissfeel. Priced at $148, it went on sale on March 22 in North America, China, and the U.K. Three more designs -- the Chargefeel, Restfeel, and Strongfeel -- are planned for the current year, and the retailer will add men's footwear in 2023.
Can Lululemon find the same type of success it achieved in athletic apparel in a whole new product category? I think the odds are heavily stacked in its favor.
Source Fool.com