One generation has emerged as a growing force for change in the home improvement industry: millennials. Born between 1981 and 1996, these individuals stand to reshape the industry with their preferences, spending habits, and unique challenges.

Companies like Home Depot (NYSE: HD) must adapt to these evolving trends, and by understanding many of the key motivators for millennials, the home improvement chain's efforts to cater to this demographic could make its stock an attractive choice for investors.

Millennials continue entering the housing market in significant numbers. According to the National Association of Realtors 2022 Generational Trends report, 43% of all homebuyers in that year were millennials, exerting a substantial influence on the real estate market.

Continue reading

Source Fool.com