Could Roku Stock Hit $100 in 2023?
Roku (NASDAQ: ROKU) has been rallying this year, and is up an impressive 76% after falling 82% in 2022. It's still nowhere near its 52-week high of $101.42, but there has clearly been some momentum behind this growth stock. The company has been diversifying its business and is making its own TVs.
Will all of this pay off for the business and send shares of the entertainment company back up to over $100 this year?
Roku makes streaming devices, and it also brings in revenue from ads on its online platform, which helps consolidate multiple streaming services. But with a soft ad market, the company has been pivoting more toward hardware.
Source Fool.com