The biggest innovations and the most brilliant outcomes of the future often seem like trivial or even questionable decisions in the present. Roku (NASDAQ: ROKU), the video streaming specialist, announced recently that it is planning to sell Roku-branded TVs.

While some analysts simply shrugged at the news, others have been critical. Roku's strategy may not prove to be a game changer for the company, but dismissing it prematurely is a mistake. If anything, it's a savvy move with compelling upside and limited downside. 

In 2002, Anthony Wood had a belief that a television could be so much more: What if viewers could watch what they want, when they want to, and from a location of their choice? And at the same time, what if marketers could unlock the value of digital advertising with greater precision? That vision led Wood to found Roku.

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Source Fool.com