(NASDAQ: MAT) stock has climbed 20% this year. Despite today's tough economic environment, the toy maker has managed to increase market share and confirm the strength of its top brands, such as Barbie. And speaking of the world's most famous doll, she's about to hit the big screen in her very own live-action movie.

The movie, Barbie, is set for release on July 21. Meanwhile, Mattel has been increasing its promotional activities to get everyone excited about the event -- and the doll.

Though Mattel shares have gained this year, they're still far from the record highs of about a decade ago. Could the new movie be the catalyst Mattel stock needs to return to those levels?

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Source Fool.com