Craft Brew Alliance Surfs Higher in Q2

Relying upon its Hawaiian-based Kona Brewing brand is proving to be a smart strategy for Craft Brew Alliance (NASDAQ: BREW), which reported second-quarter earnings of $0.10 per share on adjusted net sales that rose 1.7% year over year.

While profits were down versus the year-ago period, that was due to the brewer's heavy marketing program to fire up sales of Kona, which saw depletions jump 8% from last year along with an 11% increase in shipments. Depletions -- sales to distributors and retailers -- are an industry proxy for consumer demand; Kona alone accounted for 70% of Craft Brew Alliance's total depletions.

Image source: Kona Brewing.

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Source Fool.com