Crocs vs. Skechers: Which Trendy Footwear Company Is the Better Buy?

Skechers U.S.A. (NYSE: SKX) and Crocs (NASDAQ: CROX) are both popular footwear companies whose shares outperformed in 2019. Sketchers shares are up about 71% over the last 52-week period, while Crocs shares are up 38%. Both companies beat the S&P 500's 26% return for the same time period. Both companies have a reputation for comfort and value, but target different audiences.

Consumers love Skechers for its broad range of shoes that are trendy and offer good value. Teenagers and comfort seekers have embraced Crocs' signature lightweight clog shoes, sending sales to record levels in 2019. Celebrities like Justin Bieber have been photographed in Crocs. Post Malone's latest collaboration with Crocs sold out in under two hours on Dec. 10.

Both companies had strong results for the latest quarter and impressive stock price moves. But one is the better investment.

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Source Fool.com