DGAP-News: ABOUT YOU Holding SE: The ABOUT YOU Awards 2022 honour Europe's leading content creators and reach 652 million social media contacts
DGAP-News: ABOUT YOU Holding SE
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ABOUT YOU Holding SE: The ABOUT YOU Awards 2022 honour Europe's leading content creators and reach 652 million social media contacts
02.06.2022 / 14:36
The issuer is solely responsible for the content of this announcement.
PRESS RELEASE
Hamburg, 02 June 2022
The ABOUT YOU Awards 2022 honour Europe's leading content creators and reach 652 million social media contacts
On Thursday, 26 May 2022, the ABOUT YOU Awards took place as one of the biggest and most relevant international award shows for social media and the Gen Z. This year, the fashion metropolis Milan provided the perfect location for the international debut of the ABOUT YOU Awards 2022, presenting a world-class show. Internationally celebrated VIPs, exclusive guests, and the most influential content creators from all over Europe followed the show hosted by NikkieTutorials on-site and shared numerous special moments with their communities via social media. The ABOUT YOU Awards 2022 reached over 652 million social media contacts one week after the event (calculation of true Reach: 10% of the number of followers per content creator x the number of publications).
From all over Europe, the fashion online shop brought together the most relevant and influential content creators. The ABOUT YOU Awards honour personalities for their relevant content, who advocate important social issues, take a clear stance, move people, and shape the society. With an international focus and a consistent social-first approach, ABOUT YOU is taking things a step further this year: “Over the past six years, the ABOUT YOU Awards have been established as Germany's largest and most relevant content creator awards. Now, it's time to internationalise the ABOUT YOU Awards and, thus, increase their relevance in our focus countries. From now on, the ABOUT YOU Awards will take place in a new European country every year! Never before have the ABOUT YOU Awards been so international and never before has such a large international community been able to take part - an award show by the community for the community," says Julian Jansen, Director Content at ABOUT YOU.
With an innovative concept, the fashion online shop reinvented the genre ‘award show’ and proved its pioneering spirit this year again. Not only did the decentralised design of the location allow a constant transformation across the entire space of the venue, adapting to the needs of the 1,500 exclusively invited guests, but also give the show a unique get-together character. Both the pre-event with a two-and-a-half hour experience time and the award ceremony with the subsequent after-show party merged on a 7,000 sqm experience area, offering new special moments for the guests. The centre of the venue was a large LED cube, which transmitted the award ceremony in every direction and could thus be followed from anywhere in the area without guests being tied to fixed seats.
The star guests of the evening were model Karolína Kurková and Digital Entrepreneur Chiara Ferragni with her sisters Valentina and Francesca as well as her husband Fedez, Ester Expósito, and Elisabetta Canalis. As well as numerous other international VIPs and relevant content creators - such as Italian fashion blogger Chiara Biasi, German male model Toni Mahfud, NBA basketball star Dennis Schröder, American model and content creator Luka Sabbat, German-speaking rapper Loredana, German designer Achraf Ait Bouzalim, former Icelandic professional soccer player Rúrik Gíslason, German TikToker Younes Zarou, Italian content creator and model Mariano Di Vaio, German model and content creator Stefanie Giesinger, German actor and musician Emilio Sakraya Moutaoukkil, Greek content creator Christina Bompa, actor and YouTuber Paulo Borges,German actress Gizem Emre, and many more - ensured special moments on the red carpet and shared their experience with their communities via social media.
An overview of the winners of the ABOUT YOU Awards 2022:
Idol Of The Year: Khaby Lame / @khaby.lame
Style: Nic Kaufmann / @nickaufmann
Entertainment: Elevator Boys / @elevatormansion
Empowerment: Leeroy Matata / @leeroymatata
Digital Creation: Be Fernandez / @befernandezart
Live: Move Mind / @move_mind
ABOUT YOU would like to thank all partners: Nike, Holiday Pirates, Esprit, Hunkemöller, Real Techniques, SIX, Instagram, Costa Coffee, and Martini.
Further information at https://www.aboutyou-awards.com
All images and video material of the evening can be found here.
ABOUT YOU
ABOUT YOU digitises the classic shopping stroll by creating an inspiring and personalised shopping experience on the smartphone. At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 500,000 items from over 3,500 brands. With more than 45 million unique active users per month, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With SCAYLE, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange and were admitted to the SDAX® index in September 2021.
Media Contact
Ann-Christine Klesper | Corporate Communications
presse@aboutyou.com
+49 (0)40 638 569 212
Investor Relations Contact
Julia Stoetzel | Investor Relations & Communications
julia.stoetzel.ext@aboutyou.com
+49 (0)40 638 569 359
02.06.2022 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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1367467 02.06.2022