DGAP-News: YOC AG: Technological milestone through VIS.X(R) direct integration with US platform Xandr

YOC AG: Technological milestone through VIS.X(R) direct integration with US platform Xandr

Berlin, 02 September 2020 - The ad tech company YOC AG (ISIN DE0005932735) has reached a further strategic milestone through direct integration with the US purchasing platform Xandr. The YOC Group is now making the inventory of the company's proprietary trading platform VIS.X(R) available to a significantly larger number of potential customers on the Open Market as well as in private deals.

The demand side platform (DSP) Xandr, which belongs to the AT&T Group, is, after Google and the Nasdaq-listed US company The Trade Desk, with which the direct integration to VIS.X(R) was established in the 2019 financial year, one of the globally significant purchasing platforms in the automated trade of digital advertising inventory (programmatic advertising).

Dirk Kraus, CEO of YOC AG: "Our efforts to enable all advertisers to purchase our self-developed, highly effective advertising products automatically via our technology platform VIS.X(R) will be greatly expanded through direct integration with Xandr. This will generate increased demand and thus the scaling of VIS.X(R)."

About YOC

YOC is a mobile-first ad technology company dedicated to creating the best possible digital advertising experience for advertisers, publishers and users. With VIS.X(R), the next generation programmatic trading platform, YOC combines efficient media trading with high-impact advertising formats. Customers are given the opportunity to increase brand awareness through high-quality advertising inventory. Renowned premium publishers are connected to the platform and offer a global reach. With a proprietary technology stack and many years of experience, YOC is known for excellent, high-quality service and fast execution. The company was founded in 2001 by Dirk Kraus and has been listed in the Prime Standard of Deutsche Börse since 2009. YOC has offices in Amsterdam, Berlin, Düsseldorf, Hamburg, Madrid, Warsaw and Vienna. Further information can be found at yoc.com.

Contact

YOC AG
Investor Relations
Greifswalder Str. 212
10405 Berlin
Tel.: +49-30-726162-0
ir@yoc.com
www.yoc.com