When you think of Amazon (NASDAQ: AMZN), I'd wager that your first thought is of its e-commerce storefront. However, the company has many other businesses connected throughout its ecosystem, and its fastest-growing source of revenue during the past year has been its advertising platform.

Moreover, the company appears to be doubling down on its advertising efforts following major partnership deals with social media platform TikTok and photo-sharing application Pinterest.

Amazon looks poised to become a disrupter among social media platforms, and in my view, this could be a big problem for (NASDAQ: GOOG) (NASDAQ: GOOGL).

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Source Fool.com