Walmart (NYSE: WMT) apparently hasn't heard the adage "if it ain't broke, don't fix it." The retail giant is taking one of its most successful billion-dollar brands and completely overhauling it to better represent "inclusivity, body positivity and styles that prioritize comfort and confidence."

While those are worthwhile goals, it doesn't explain why the retailer needs to change what has to-date been a runaway success story. It risks decoupling consumers from one of their favorite brands.

Image source: Walmart.

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Source Fool.com