In this episode of Industry Focus: Consumer Goods, analysts Nick Sciple and Abi Malin dive into the direct-to-consumer (DTC) market -- how it's evolved, why it's gained so much traction recently, and where it can go from here. Learn why DTC is so popular in niches like hygiene products, makeup, and mattresses; how big box companies like Target (NYSE: TGT) and Walmart (NYSE: WMT) are responding to the threat these tiny players pose; what the DTC trend means for consumer goods producers like Unilever (NYSE: UN) (NYSE: UL) and Procter & Gamble (NYSE: PG); what companies and trends investors should focus on to profit from the DTC movement; and much more.
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Source Fool.com