Dish's Decision to Freeze Sling TV's Price Is Savvy, But Not Enough

Kudos to Dish Network (NASDAQ: DISH) for capitalizing on a price increase of a competitor's streaming cable service by vowing to not raise customers' prices for a year. Anything that will distinguish one's service from another in a way consumers clearly love is just smart thinking. Unfortunately, the move isn't apt to change the fate of Sling TV, Dish's streaming cable option. It continues to lose subscribers.

The competitor in question who is raising prices is Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). After adding several ViacomCBS (NASDAQ: VIAC) (NASDAQ: VIAC.A) channels to its streaming cable lineup available in a package called YouTube TV, the company upped its monthly price by $15, to $64.99.

At that price, however, the alternative to traditional cable starts to feel like the expensive cable services that prompted some consumers to "cut the cord" and search for cheaper options. A similar service called Fubo did the same at the same time, upping the monthly price for its live streaming family bundle to the same $64.99.

Source Fool.com