Disney+ Has Already Earned a Subscription Price Hike

Disney's (NYSE: DIS) Disney+ is an undeniable juggernaut.

In its first three months, the entertainment giant's new streaming service attracted a whopping 26.5 million monthly subscribers, according to its fourth-quarter earnings report, and that number grew to 28.6 million by Feb. 3. That already puts the service nearly halfway to the low end of its goal of having 60 million to 90 million subscribers by 2024.

That figure is no doubt helped by a partnership with Verizon, which gives a free year of Disney+ to many of its mobile subscribers. But above all, it's a sign of pent-up demand for a Disney-themed streaming service. Through its catalog of animated movies and, more recently, the Star Wars and Marvel libraries, the company has built up incredible brand equity with fans, who are eager to consume new Disney series like The Mandalorian and have an easy way to enjoy Disney classics that keep their kids entertained.

Source Fool.com