Disney (NYSE: DIS) started displaying the Saw horror movies on Hulu recently, shocking viewers who see the brand as opposed to horror films. But this is a brilliant move to broaden the appeal of Disney's streaming bundle. Travis Hoium covers the move from a strategic angle in this video.

*Stock prices used were end-of-day prices of June 14, 2024. The video was published on June 16, 2024.

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Source Fool.com