In late 2022, Netflix shook the streaming world when it started to offer subscription tiers supported by advertising. It didn't take long for other streaming services to follow suit, including The Walt Disney Company (NYSE: DIS) with its Disney+ streaming service.

There's a lot happening in the background with digital advertising and Disney just announced major upgrades. Moving forward, the company is looking to (NASDAQ: GOOGL)(NASDAQ: GOOG) and The Trade Desk (NASDAQ: TTD) to better monetize its streaming services. Here's what it means for investors.

Disney is a publisher -- it publishes video content on various platforms, including Disney+, Hulu, and ESPN+. These platforms have slots available for advertising, and it's the company's goal to sell these slots for maximum revenue.

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Source Fool.com