Every year, media companies like Walt Disney (NYSE: DIS) sell advertising space at up-front ad-sales events. And this year, even though it's roughly 100 years old, Disney set a new company record -- it locked in $9 billion in up-front commitments from advertisers. But this story isn't about Disney.

Connected-TV (CTV) platform company Roku (NASDAQ: ROKU) and streaming service Peacock also secured record up-front commitments. But it's not about Roku's or Peacock's up-front sales either.

This story is about why investors need to be invested in the ongoing rise of streaming.

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Source Fool.com