Disney+ Price Hike: Genius Move or Big Mistake?

It's no secret that Walt Disney (NYSE: DIS) is going through a rough patch.

The entertainment giant's shares have swooned after the last two years as revenue growth has slowed, post-pandemic profits have been slow to rebound, and CEO Bob Iger made a surprise return, a sign that the company was heading in the wrong direction under former CEO Bob Chapek.

Meanwhile, the media industry is facing multiple challenges as cord-cutting weighs on profits at linear TV. Further, much of the streaming industry, including Disney, is losing money on streaming.

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Source Fool.com