Disney World's Top Rival Pulls a New Stunt

Disney (NYSE: DIS) is still two weeks away from the phased reopening of its Florida theme parks, but its largest rival is breaking out something new on Tuesday. Comcast's (NASDAQ: CMCSA) Universal Orlando officially introduces The Bourne Stuntacular this week, a live stunt show that combines stage and high-tech cinema tricks based on Comcast's Bourne action film franchise.

The new attraction has generated largely rave reviews in the technical-rehearsal showings it has made available to park guests ahead of Tuesday's debut. It's a good sign for a resort that has missed more than it has hit in recent additions to its arsenal. It's also a refreshing surprise to see a Central Florida theme park operator introducing new experiences at a time when its gated attractions are opening to tightly restricted guest counts to abide by social distancing norms. Local rivals Disney World and SeaWorld Entertainment (NYSE: SEAS) have backed off from introducing new rides that should've been open or about to open these days.

Image source: Comcast's Universal Orlando.

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