There's good news and bad news for the multiplex industry. The good news is that Walt Disney's (NYSE: DIS) Avatar: The Way of Water is the top draw at domestic movie theaters for the seventh weekend in a row. The bad news also happens to be that the Avatar sequel is the top draw for the seventh consecutive week.

Avatar: The Way of Water topped $2.1 billion in worldwide ticket since its mid-December debut, sliding in as the fourth-highest grossing movie of all-time. It's the only film at this end of the pandemic that has surpassed $2 billion in global box office receipts. It's the larger-than-life spectacle that exhibitors needed, a movie that has to be seen to on the big screen -- ideally in Imax with 3D specs. 

So where do we go from here? Overall domestic ticket sales for all movies over the weekend clocked in at $70.9 million, the worst showing since the week before the Disney blockbuster hit a multiplex near you. Interest fades quickly, even for blockbusters that generate some replay appeal. Hollywood needs another hit, because whatever comes up must come down. 

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Source Fool.com