Do Netflix's Retail Ambitions Make Any Sense?

Netflix (NASDAQ: NFLX) recently launched Netflix.shop, an online store for apparel and lifestyle products, in a surprising leap into the retail sector.

Its initial products include streetwear and action figures based on the anime series Yasuke and Eden, as well as limited-edition apparel, and products inspired by Lupin and produced in collaboration with the Louvre. It's also selling anime-inspired collectibles from up-and-coming designers like Nathalie Nguyen, Kristopher Kites, and Jordan Bentley.

Netflix.shop will also eventually sell exclusive tie-in products for popular series like The Witcher and Stranger Things, as well as Netflix-branded apparel from the Japanese fashion house BEAMS. It will initially launch the marketplace in the U.S. before expanding into other countries.

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Source Fool.com