Generative artificial intelligence (AI) applications are talking the world by storm. And rather than fight it, stock image company (NYSE: SSTK) is embracing change with both arms.

Shutterstock announced a six-year partnership with OpenAI on Tuesday -- the high-flying company behind ChatGPT and Dall-E. Under the terms of the partnership, OpenAI will train its AI image-creation software using Shutterstock's enormous database. And Shutterstock users will have enhanced features powered by OpenAI.

There's plenty of controversy around generative AI applications and the path forward is complicated. The question, therefore, is whether Shutterstock is making the right move to create long-term value for its shareholders.

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Source Fool.com