Does Taylor Swift's "The Swift Life" Make Glu Mobile a Buy?

Does Taylor Swift's "The Swift Life" Make Glu Mobile a Buy?

Mobile game publisher Glu Mobile (NASDAQ: GLUU) -- which rose to prominence on celebrity-backed games like Kim Kardashian: Hollywood and Restaurant Dash: Gordon Ramsay -- recently introduced The Swift Life, a new social app that stars Taylor Swift.

The Swift Life is less of a game and more of a social network for Taylor Swift fans, which lets users connect to each other via message boards and quizzes. The app, which marks Glu's first celebrity-sponsored app of 2017, will launch alongside Swift's new Reputation album later this year.

Image source: Getty Images.

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Source: Fool.com