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Don't Expect Explosive Growth From the Amazon of Today


Amazon.com (NASDAQ: AMZN) is a fantastic success story in the world of business and technology. The stock has soared over the past decade. Revenues have climbed from $34 billion in 2010 to a mind-boggling $281 billion in 2019.

Founder and CEO Jeff Bezos continues to run the company with the mindset that it is always Day 1. That's his way of describing a corporate culture characterized by "customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision-making." In his 2016 letter to shareholders, Bezos gave investors a glimpse into what Day 2 is -- stasis, followed by irrelevance, decline, and, ultimately, death.

Even as Bezos keeps reminding everyone that Amazon is still in Day 1, the behemoth corporation will one day arrive at the feared Day 2. The company's numbers since its May 1997 IPO have been nothing short of astonishing, but its growth will eventually decelerate simply due to its large size. Let's break down the challenges Amazon faces in each of its three major businesses.

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Source Fool.com

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