Don't Try to Catch a Falling Apron

Don't Try to Catch a Falling Apron

Less than three weeks after Blue Apron Holdings Inc. (NYSE: APRN) debuted on the public markets on June 29, Amazon.com (NASDAQ: AMZN) stunned the meal-kit company's new investors by filing a patent for its own meal-kit business. This week, multiple news outlets reported that the online juggernaut has already started selling its meal kits in the U.S.

Dread of Amazon had already sliced Blue Apron's pricing in half during the run-up to its initial public offering, which coincided with Amazon's announcement of its pending acquisition of Whole Foods Market (NASDAQ: WFM).

Image source: Blue Apron Holdings.

Continue reading

Source: Fool.com