Most investors gauge the health of the market by the action of an index like the S&P 500. That's appropriate, but it only provides a surface view of a vast market made up of individual stocks. You don't need to wait for a market crash to find stocks that are on sale. In fact, consumer staples icons Clorox (NYSE: CLX) and Hershey (NYSE: HSY), names you likely know well already, appear to be dealing with their own personal bear markets right now. Here's why you might want to buy them.

Clorox stock has lagged the S&P 500 index over the past year, down nearly 5% compared to the index's gain of 17%. But go back a little further and Clorox is down nearly 30% over the trailing three-year period compared to a 25% gain for the S&P. The company is clearly in its own personal bear market. There are good reasons for this circumstance.

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Source Fool.com