Don't Wait for a Market Crash to Buy This Value Stock

If you're waiting for a marketwide sell-off to materialize before plowing into a bunch of new positions, then kudos. You understand that the market ebbs and flows and that you can and should use these swings to your advantage.

If you understand the market is forever rising and falling, though, then you probably also know these ebbs and flows can be rather unpredictable. That means trying to perfectly time your entries can cost more money than it saves because of the gains missed in the meantime. As always, the key is balancing the true risk of stepping into a certain stock with that stock's plausible upside potential.

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Source Fool.com