This year, streaming will account for about 50% of TV viewing time among U.S. adults aged 18 to 49, but advertisers will spend just 22% of their TV budgets on streaming platforms, according to eMarketer. That sizable gap will inevitably diminish for two reasons. First, consumers are cutting ties with traditional paid TV like cable and satellite. And second, connected-TV (CTV) ads can be targeted more effectively.

To that end, BMO Capital Markets estimates CTV ad spend in the U.S. will reach $100 billion by 2030, up from $21 billion in 2021. But the global opportunity is even bigger. Streaming will eventually account for the bulk of TV advertising, and global TV ad spend is expected to hit $344 billion by 2026, according to IMARC Group. Few companies are better positioned to capitalize on that opportunity than Roku (NASDAQ: ROKU).

Here's why.

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Source Fool.com