DraftKings Signs Exclusive Deal With WWE

Sports betting and fantasy sports company DraftKings (NASDAQ: DKNG) today announced a new agreement with professional wrestling giant World Wrestling Entertainment (NYSE: WWE). The deal makes DraftKings the official gaming partner of WWE, focusing on its free-to-play pool games. 

DraftKings will gain the exclusive rights to WWE media assets and brand placement at WWE pay-per-view events. WWE event fans and DraftKings customers will both be able to participate in various integrated, free-to-play contests. There will also be related products and digital promotion and program integration, the companies said in a joint statement. The online free-gaming pools will debut at the upcoming WrestleMania event on April 10 and April 11 in Tampa Bay.

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Source Fool.com