Dunkin’ Creates an Executive Position to Improve Digital Operations
As Dunkin' Brands Group (NASDAQ: DNKN) moves to cut back on its older, lower-volume locations while opening more of its NextGen restaurants, the company also recognizes the growing importance of online and digital sales and marketing. So a new executive, chief digital and strategy officer (CDSO), will begin work on Aug. 10.
Dunkin' has selected Philip Auerbach to be the first to occupy the new executive role. Auerbach is leaving his job as chief commercial officer at adventure travel company Lindblad Expeditions. He has additional experience as a marketing executive at Caesars Entertainment and in sales and marketing at the management consulting firm McKinsey & Company.
Image source: Dunkin' Brands
Source Fool.com
